Comments on: Building A Magazine Publisher Financial Model http://www.financialmodelingguide.com/financial-modeling-tips/tips/magazine-publisher-financial-model/ Free online resource for financial modeling advice, tips and tricks Tue, 13 Jul 2010 17:29:24 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kevin Roberts http://www.financialmodelingguide.com/financial-modeling-tips/tips/magazine-publisher-financial-model/comment-page-1/#comment-1519 Kevin Roberts Mon, 30 Mar 2009 22:18:32 +0000 http://www.financialmodelingguide.com/financial-modeling-tips/tips/magazine-publisher-financial-model/#comment-1519 Is there an example of this model that can be viewed? Is there an example of this model that can be viewed?

]]> By: David http://www.financialmodelingguide.com/financial-modeling-tips/tips/magazine-publisher-financial-model/comment-page-1/#comment-1405 David Fri, 20 Mar 2009 01:39:58 +0000 http://www.financialmodelingguide.com/financial-modeling-tips/tips/magazine-publisher-financial-model/#comment-1405 Thanks for the informative article. It has discussed in a good detail, Typically a print magazine like 'The Economist' which has built its name through many decades, offers dynamic content online while the print issue remains periodical. Clearly the popular model in magazine industry is the 'Bricks and Clicks' model. This is critical to consider while building a financial model because 1. It changes the revenue model. The magazine may sell separate subscriptions for their online content which brings in additional revenue. The magazine may also make money through targeted advertisements or through google ad-sense. 2. It also increases the cost structure as a high-end server would be required to be bought or leased to handle online traffic. Since the online content has to be dynamic, more reporters and editors could be required. Thanks for the informative article. It has discussed in a good detail, Typically a print magazine like ‘The Economist’ which has built its name through many decades, offers dynamic content online while the print issue remains periodical. Clearly the popular model in magazine industry is the ‘Bricks and Clicks’ model. This is critical to consider while building a financial model because

1. It changes the revenue model. The magazine may sell separate subscriptions for their online content which brings in additional revenue. The magazine may also make money through targeted advertisements or through google ad-sense.

2. It also increases the cost structure as a high-end server would be required to be bought or leased to handle online traffic. Since the online content has to be dynamic, more reporters and editors could be required.

]]>